Tuesday, August 16

Adidas hits the metaverse with an NFT collection from Bored Ape Yatcht Club

Key facts:
  • The Bored Ape Yacht Club NFTs have moved more than USD 800 million in operations.

  • Adidas Twitter profile photo uses a Bored Ape Yacht Club NFT valued at $ 180.0

Adidas has officially entered the world of NFTs and the metaverse. After some rumors of its association with Coinbase and some tweets shared with The Sandbox, the German clothing and footwear brand has confirmed its arrival in the metaverse along with some NFTs from the Bored Ape Yacht Club collection.

On his official Twitter, Adidas confirmed this December 2 on his “jump” to the metaverse. In a video of a few seconds, can be seen as three avatars, belonging to the Bored Ape Yacht Club, Punks Comic and GMoney collections They reached the metaverse of The Sandbox.

Along with the announcement, Adidas Twitter also changed his profile photo to Bored Ape # 8774 (Bored Chimp) wearing the typical clothing of the brand. According to data collected, the ape was sold for 46 ETH, or about $ 180,000, last September. Currently, in the market of OpenSea, It is NFT is receiving purchase offers that already exceed USD 170,000.

The purpose of the movement is to take the brand into the metaverse, in this case, of The Sandbox platform, which is currently developing its own virtual world for P2E games. The rumor The arrival of Adidas to The Sandbox made last week the token of the SAND platform, to remain among the most profitable.

Along with the launch of Adidas in the metaverse, the brand’s web portal is offering an exclusive collection of its products. It seems that the company intends to develop a club of exclusive clients, making use of the NFTs, in collaboration with designer brands such as Prada, Pharrel, Palace and Craig Green.

Bored Ape Yacht Club is one of the most successful collections on the NFT market. According data de Crypto Slam, this collection has moved more than USD 800 million in sales of its pieces. Currently, its collectibles reach almost USD 3 million per piece, and it is fourth in the ranking of NFT collections with the highest volume of Ethereum.

After Mark Zuckerberg, CEO of Facebook (currently Meta), announced that his company will dedicate itself fully to the development of its own metaverse, interest in this digital world increased. Nevertheless, Mark is not the first, nor will he be the last to try to develop metaverses. In the Bitcoin and cryptocurrency ecosystem, there are already several platforms that have developed or are developing their own ecosystems.

Meta’s own Twitter congratulated the arrival of Adidas to the metaverse. Source: Twitter.

Platforms such as Decentraland and its LAND token, for example, which have already been working on their own metaverse for a few years, after Facebook’s announcement, have appreciated in recent weeks. To this, the SAND token from The Sandbox has also been added, as previously highlighted in the text, which, at the end of November, had a price increase of 60%.


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