The digital payments company Visa has launched a specific service of advice on cryptocurrencies and digital currencies which will be integrated into Visa Consulting and Analytics. It is designed to help customers and partners go one step further in this area.
This new service helps companies to evaluate what business opportunities offer cryptocurrencies, as well as to develop concrete strategies and test new user experiences and innovations such as rewards programs and consumer wallets integrated into CBDC, Visa said in a statement.
According to a study prepared by the firm, 94% of those responsible for making decisions in the financial segment have knowledge about cryptocurrencies, something that Visa considers “fundamental“.
“In the last year, we have seen a substantial change in the mindset of our customers, who have gone from interest in exploring the possibilities they offer cryptocurrencies to the design and construction of a tangible strategy and a roadmap for these products “, highlighted the global director of Visa Consulting & Analytics, Carl Rutstein.
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