It’s no secret that non-fungible tokens (NFTs) are still a niche topic. Despite its rapid rise in popularity during 2021, there is still a significant percentage of people who do not know what an NFT is. Reflecting on the chart below, it is clear that a lot of work needs to be done to make NFTs truly mainstream.
However, it is clear in recent months that there is a possibility of this happening, and there have been many signs of awareness and adoption that I will discuss in this article.
Celebrities Celebrities have been a key proponent of the rise of NFTs. Initially, the NFT space began with artists, creators and traders, who laid the foundations of what the NFT space is today. Since then, prominent characters have also entered the space, either creating their own projects or simply collecting. The celebrity influx in recent months has been extremely valuable in terms of expanding the reach of NFTs but, in the NFT space, everyone starts from scratch and value does not come from influence. For many celebrities who created NFT collections without regard to the long term, their NFTs have failed to hold value, reinforcing this point.
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