The winter sales have already started. The wardrobe has a traditional appointment between the end of December and the beginning of January. Although the sales are deregulated in Spain, it is still a tradition that fashion chains plan to increase the promotional pressure on these dates to settle the season clothes, especially warm clothes, before the temperatures start to rise. If a few years ago the discounts did not begin until January 7, currently each fashion brand follows its particular calendar and some brands adapt their product offer with specific garments for the coming weeks. In most firms the winter sales have already started. The idea is that the sales fade more and more over time, more in line with the pulse of demand than with the passing of the calendar.
The Zara winter sales they are always the ones that wait the longest. The Galician firm ensures that its main objective is always the sale at full price and without discounts, so in general the sales are moderate or through the sale of clothes specially designed for these weeks. The Inditex brand will not downgrade its current fall-winter collection until after Reyes. If there is a garment that you particularly like, it is best to buy it as soon as possible, because nothing ensures that the stock remains after that date. The Zara sales will begin on January 6, from 9:00 p.m. in the app and, an hour later, at 10:00 p.m. the discounts will already be applied on the web. In person, on January 7 all Zara’s physical stores will have the sale sign posted.
But apart from traditional calendar promotions, the Zara website has a stable promotions area, as a way to boost online sales activity and build customer loyalty. In the search engine you have to type ‘special prizes‘, and interesting promotions appear (with up to 50% discount).
The rest of the brands Inditex, like Bershka, Stradivarius, Pull & Bear, Oysho, Zara Home, Massimo Dutti, Lefties and Uterqüe will also make some kind of discount on the same dates as Zara. The technique of applying special prices on the web frees Inditex from making indiscriminate discounts without consumers having the feeling that there are no discounts.
Other firms apply discounts in winter adjusting more or less to the traditional calendar. The English Court He shuns the hated image of the races on January 7, and wants to forget the consumer who with the same brown coat stood at the door of his shopping center in Plaça de Catalunya for several consecutive years to appear in the news. To do this, since December 26 it offers discounts and rebates to its customers with an establishment card (40%). The firm adapts its strategies according to the evolution of demand and is attentive to each point of sale to adapt the offer. This year it is committed to selling ‘online’ so it will also enhance its commercial strategies on the net.
The ‘online’ fashion giant Zalando It already has more than 260,000 items discounted up to 50%. In the first phase of a more ambitious campaign in which online sales are going to be especially powerful in times of a pandemic.
H & M’s ‘online’ sales usually begin on January 3, with early discounts for those who are subscribed to their app. Discounts will presumably start at 50%. The Swedish brand has already started promotions. Dubbed a ‘private sale’, H&M has initiated 40% discounts on select items for registered customers.
The Mango sales are among the most desired for offering considerable price swings in party wear, for example. In Mango Outlet the discounts reach 70% all year round but it is from January when the sales are more powerful. The ‘private sales’ have already started on the web, with discounts of 30%. dea.
Most fashion firms apply early discounts. Bimba y Lola has discounts of up to 30%. Uniqlo too. With discounts on outerwear and techniques at a time when a rise in temperatures is announced to spring levels and a subsequent drop in the first half of 2022. Benetton has announced that it will strengthen its offers from January 2, with discounts of up to 50%. Cortefiel, on the contrary, has accelerated the promotional effort and has already started with offers. The Tendam group already discounts up to 50% in its special sales campaign, some specifically for the web. The sales have already started.