Italian luxury sports car maker Ferrari (NYSE 🙂 delves into the blockchain industry by signing a partnership with Swiss blockchain startup Velas Network.
Ferrari officially announced Monday that it had signed a multi-year agreement with Velas to co-broadcast “exclusive digital content” for Scuderia fans. Velas will also be the main sponsor of the Ferrari Esports Series, the online series that competes in the F1 Esports Series, the official digital championship that includes all the teams that participate in the FIA Formula 1 World Championship.
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The announcement describes Velas as a major company in the blockchain and digital assets industry, highlighting the startup’s focus on non-fungible tokens (NFTs):
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