Wednesday, September 28

Canon exits the professional SLR market

The multinational Canon has announced that it is leaving the market for professional mirror or SLR cameras. The digital photographic battle claims a foreseeable victim at the hands of the most manageable mirrorless cameras. The photography sector confirms once again that there is no sector of activity immune to technological transitions and that symbols also disappear. The photojournalism many times linked to the hallmark of an expensive, precise and, above all, heavy equipment suffers a considerable blow. With the historic battle between Nikonists and Canonists devalued, in part due to the strength of Sony and other firms, the battle between mirrorless cameras (with a characteristic sound click) and mirrorless cameras points to the latter as clear winners.

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Despite the fact that the promises of a few years ago of moderate size for the mirrorless have been violated, the advantages in digital photography of the new ‘mirrorless’ models prevail. Japan’s Canon confirmed through Fujio Mitarai, its president and CEO, that the EOS-1D X Mark III model, launched in 2020, will be the last of its kind.. Having ruled out that the announcement through the newspaper ‘Yomiuri Shimbun’ (via PetaPixel) is a translation failure or a strategy to attract the most nostalgic, the end of the EOS line leaves the most traditional photojournalists orphans. Professionals want more portable and lightweight cameras that are technologically powerful but more discreet. And Canon aims to accommodate those demands. Some digital SLRs will continue on the market but not for the professional market understood as the one interpreted by the EOS line. “Market needs are rapidly shifting towards mirrorless cameras,” Mitarai explained.

The main idea of ​​the marketing experts at Canon is that the most advanced models of the brand are wrapped in mirrorless cameras. The historic EOS-1 series, which debuted in 1989, will be in charge of putting an end to the muscle in the form of a camera. But in terms of sales prices or commercial positioning, it is presumed that any product aimed at photojournalists will continue to be tied to traditional criteria, without abandoning the attributes of the historical ranges in terms of robustness and tightness. And of course in image quality.

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