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This ‘blockchain’ monitors the carbon footprint of companies and ‘tokenizes’ their commitment to recycling

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The blockchain or block chain It is one of the technologies that has emerged with the greatest force in the context of digital transformation, without which it would be impossible to understand the new economy that is currently taking shape.

Climate change, energy transformation and exponential population growth are other inputs of this new era in which sustainability is no longer an option for companies. Technology and preservation of the planet go hand in hand like this to illuminate interesting business initiatives such as the one presented by Nozama.

The startup, one of the benchmarks in the digitization of sustainability, is dedicated to measuring companies’ commitment to the planet by introducing technology blockchain in the traceability processes of CO2 footprints and single-use packaging.

To do this, it provides a set of cloud-based and cloud-ready technologies blockchain with the objective that its clients achieve the goals that must be achieved through transparency, precision, collaboration between industries and commitment, as explained by the company.

But innovation in the world of sustainability is not new to Nozama. Since the beginning of 2019 this company is dedicated to measuring sustainability And since then it has developed technological applications that help companies and their end customers to consume in a sustainable way.

Track CO2 emissions and savings

His approach is based on the fact that, if you want to achieve a true sustainable culture, it is necessary to carry out a single-use packaging (SUP) and CO2 monitoring from one end of the supply chain to the other, so that all stakeholders are involved.

Its technology makes it easy for transport and logistics companies of all sizes, regardless of their operating systems and tools, monitor and track CO2 emissions and savings from your daily activities, in such a way that it provides the control to achieve the Net Zero objectives (net zero emissions to the environment).

André Vanyi-Robin is CEO and founder of Plastiks.

For this he created a Sustainable Customer Profile (Sustainable Customer Profile or SCP in its acronym in English) unique for each of the stakeholders or stakeholder arts of the retail value chain, which brings together the metrics it uses for reporting, operational monitoring and marketing tasks. The same happens in the case of plastic.

In short, Nozama helps its clients to trace the CO2 emission along the distribution chain to the final consumer (carbon emitted, saved, emitted and offset…), or to trace the recovery of single-use packaging from the final consumer to the recycler (kilograms of recovered packaging, kilograms of recycled packaging).

Better communicate the ‘green’ commitment

In both cases, you merge the data streams into marketing tools that allow their clients to demonstrate their commitment to the environment and draw up loyalty and incentive plans with your end customers. Now it helps them to better communicate that commitment, while promoting cultural actions.

But Nozama wanted to go further. The company is now taking a qualitative leap by incorporating go NFT (Non Fungible Token) in recycling processes.

It is about companies being able to use them after the approval last July of the European directive which obliges packaging producers to collect data on the production, recovery and recycling of single-use packaging and their responsibility to communicate this information to the market.

For this, Nozama has created Plastiks: a token that supports through an NFT the certification of traceability of single-use packaging (now focused on polypropylene packaging and coffee capsules), its recovery and recycling, and links it to the NFT of an artistic work, uniting sustainability and art.

The company creates a blockchain-powered marketplace in which polypropylene producers and recyclers connect and do their part to ensure that plastic waste does not end up in the environment.

The company creates a blockchain-powered marketplace in which polypropylene producers and recyclers connect and do their part to ensure that plastic waste does not end up in the environment.

The objective of the token is to provide this sector with the greatest possible transparency while transforming the use of the NFTs that we know today (such as those of digital artistic works) into marketing tools for producers and the recycling industry, they explain from the company.

Plastiks is aimed primarily at waste pickers, so that they can convert your data to NFT. The NFT of plastic elimination is the expression of a guarantee that the plastic is recycled and does not end up in the environment, they ignore from Nozama.

By digitizing recycling data to provide recycling companies with the ability to develop proof of their brand’s sustainability, it enables them use this data in your marketing efforts, clearly showing its positive impact on sustainability.

But the inventors of Plastiks have wanted to give it a twist to make it a even more effective marketing tool.

When recycling is an art

It is not enough to show that a recycling company is doing its job, you also have to show it. How? Uniting the NFT of an artistic work (music, painting, sculpture, photography, video, literature, …) with the NFT of recycling, linking art and the environment and sustainability.

It is about being able to communicate the commitment to the environment through an artistic reality that, in turn, has an NFT guarantee. In this way, it is possible to show, through a work of art, the guarantee of a recycling process or visualize or listen to each guarantee of X kilograms of recycled polypropylene through the artistic expression that it will have associated with it.

And obviously, those NFTs can be collected, displayed, exhibited, promoted, and, in short, communicated, and they will be the digital graphic display of the goals achieved in terms of recycling. In this way, the result of Plastiks is twofold: it promotes sustainability and respect for the environment and it promotes art.

But Plastiks also generates your own NFT market. The Plastik token is the means by which you can operate on the platform: coin NFTs, list them, publish them, sell them, buy them, etc.

A revolutionary ‘marketplace’

A market driven by blockchain in which the polypropylene producers and recyclers connect and they do their part to ensure that plastic waste does not end up in the environment.

Recycling companies may sell the plastics disposal guarantees they will have coined as NFT, which waste recovery organizations and polypropylene producers will use the Plastiks marketplace will be able to purchase at that marketplace.

In this way, it becomes an additional source of income for recycling companies by allowing recycling companies sell your recycling guarantee as an NFT on the Plastiks Marketplace.

Reference-www.elespanol.com

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