The chain of stores of Colombian origin specialized in the sale of aromatic products, Olfabrand, announced that starting this year they will allow their customers to cancel through the payment of cryptocurrencies natively in their physical stores and online sales channels. In addition, they want to incentivize users to use digital assets by offering discounts for the purchase of products.
This is made possible by the fact that Colombia has been in the crosshairs of decentralized growth in regards to the previous year. Several startups announced their intention to enter into the acceptance of as a means of payment. The innovation reaches such a point that by decree of law 1732 the previous year, the innovative business models in regulated industries and special surveillance and control environments were regulated by means of the entrepreneurship law. This measure was aimed at integrating the operation of Sandbox within the country.
- There is already regulation to adopt Sandbox mechanisms in Colombia
“Our brand has been conceived as a modern technology-based retail company since we are connecting chemistry with the internet of things and we believe that cryptocurrencies are going to be part of the future and that is why we are anticipating as we did with the sale online before the pandemic and what allowed us to open physical stores this year in Bogotá, Medellín and Barranquilla ”, said Andrés Astaiza, founder and director of Olfabrand.
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