Toymaker Mattel has created a metaverse dedicated to entertainment that it has called Cryptoys, in which it is launching a digital collection of the Masters of the Universe series, where He Man is king.

Another company also focused on entertainment, such as the film company Warner Bros. He launched the Web3 WB Movieverse initiative, in which opened non-fungible token (NFT) trading for the movie “The Lord of the Rings”.

Although NFTs and the metaverse have not fully convinced the cryptocurrency community, many large companies continue to focus their efforts on this virtual world.

In fact, the trading volume of non-fungible tokens is making it clear that currently there is a great disinterest in digital collectiblesas reported by CriptoNoticias recently.

Still, Warner Bros believed the time was right to auction 999 ultra-rare tokens starting at $100 and 10,000 NFTs of ordinary, rare and rare quality starting at $30.

So far it is not clear whether the company was wrong or not, since at the time of writing this article all NFTs are still on sale, with many already selling for over $700.

each NFT contains the director’s cut “The Lord of the Rings: The Fellowship of the Ring” in addition to photos, videos of the shoot, interactive galleries and other bonuses.

He Man is in the universe and even comes with a blister

For its part, the collection of digital action figures or toys for the metaverse of Mattel, will be available from November 9.

This collection 12 characters includes He-Man, one of the popular dolls with which Mattel triumphed in the 80s.

In those times, the so-called inhabitants of Eternia were as well known as Marvel superheroes are now, or Star Wars characters.

When the fashion for I have Man passed, his figure was among the most sought after by collectors, who tend to pay more for better preserved toys. Therefore, if the toy is still wrapped in a blister (plastic wrap), its price will be among the highest.

Perhaps for that reason, now that He Man is reviving in the metaverse 40 years after being a toy in the physical worldthe company has decided to maintain the spirit of the good collector, noting that it is possible to keep the digital card in a bucket or blister.

“You can keep your Cryptoy in perfect condition in its cube, reveal it in its blister or unwrap it and watch it come to life,” the company says in its official Web site.

Characters included in the collection include Prince Adam, Evil-Lyn, Battle Cat/Cringer, and Tri-Klops. Other characters such as Orko, Teela, Beast-Man, Trap-Jaw, Skeletor, Sorceresses, Panthor and Man-At-Arms will be released in the coming months as digital action figures for a playable metaverse about which little is known, as the The company points out that the launch of its figures is just the beginning.